How to audit a website for SEO. On page checklist for 2017
On Page SEO" Checks That is the biggest section on the audit. It addresses the way to analyze individual webpages in bulk to uncover problems together with the site.
What's Publisher markup The entire web site is connected by this markup to the publisher. Publisher markup is for businesses and authorship mark-up is for people while they could be utilized mutually exclusive. Similar to authorship mark-up displays a photo of the author as a snippet that is wealthy, publisher markup shows an overview of the the firms googleplus page on the proper hand side of the screen when somebody looks for the organization by name. Does Publisher markup matter? It great for branding as the searcher will get a snap-shot of your company`s title, emblem, tackle, images and reviews. Basically have Publisher mark-up, how can I check? Verify that your website is connected to your business plus page. Check the section of your web site for this particular code
What's Meta "hreflang"? Signals to Google which language has been used on a a full page. Why does Meta "hreflang" matter? Should you have content in various languages on your website, you want to ensure the appropriate page is served to the searcher based on which language they`re utilizing. Results will probably be served based on location. Ex. spanish webpages with hreflang=es will probably be served to ip-addresses in spanish-speaking countries. How could I check for Meta "hreflang" on my website? Right click "View Page Source". Search HTML for reflang mark-up ()
Check for Damaged redirects
What're re directs that are broken? A link that takes one to an error page. Why do broken re directs matter? Lead to poor consumer experience Low quality score of your website Negatively affect your ranking in the SERPs How am I able to check for broken redirects? Screaming Frog Google Web Master Resources > Crawl Errors
Check for rel=nofollow Stats
What's rel="no follow"? A command telling Googlebot not to pass trust, any equity or credit through a link. Why do no-follow hyperlinks issue: Should you'd like to pass link equity through an internal link on your site or via an outbound link If you`re link building and getting nofollow links, you`re acquiring diminished returns on your own effort How may I check for no-follow links: Majestic Screaming Frog A nofollow browser plugin
What're duplicate title tags? When at least 2 pages on your site have the same title. Why do titles issue? You run the risk of research engines passing over them as content that is comparable or duplicate. Each page in your site should have a message that is clear, unique. If pages have titles most probably they have comparable content which might be better-suited to merged together to create page and one robust using an original title tag. How am I able to check for tags? Screaming Frog
What are lacking title tags? Not having an input in to how search engines are seeing your page titles. Do title tags that are missing matter? Page titles are an element that is ranking, they tell. Does not give the consumer a clear indication regarding exactly what the content on the page is about. How may I check if I`m lacking ? Using the title tab.
Duplicate Meta Descriptions
What are duplicate meta descriptions? When several pages have the same content in the meta description Do replicate meta description issue? It`s better to possibly have unique meta description or no meta-description than to use duplicate meta-description. Each page on your site should have a clear-cut message. How can I check for meta description? Screaming Frog Google Search Console